In 2017, your website is an absolutely crucial element of the running of a holiday park, or indeed, any business, and if it isn’t performing, then your bookings will suffer as a result.
According to Elite Dynamics: “Having a strong online presence is important for any park, and if yours isn’t up to scratch, it leaves your park in the 20th century in the eyes of potential guests.”
There are lots of reasons that your website might not be converting, whether it’s down to bad web design, or smaller things which you can easily sort.
Here are three reasons why your park’s website might not be good enough.
No matter how good your site is, if it can’t be found by the search engines, then it isn’t going to get you many bookings.
Your site and its pages need to be properly optimised so that it’s easy for Google and the other search engines to index, and you’d be surprised how many sites don’t even do the simple stuff with SEO.
It’s probably best to get a professional SEO agency to handle this side of things, but there are simple things you can do to help which you can highlight using Google Webmaster Tools.
This will see if there is anything stopping Google from crawling your site as well as offering directions on how to fix these errors.
One of the most common things that is wrong with a site is dead pages causing 404 errors for users, which can be easily fixed with 301 redirects.
The biggest shift in web design in the last few years has been the big shift towards mobile-friendliness, with more and more people viewing the web on their phones and tablets.
In 2016, mobile officially overtook desktop as the most commonly used platform for browsing the internet, with mobiles and tablets accounting for 51.3%.
This has been reflected in changes to Google’s algorithm, with now prioritises sites which are optimized to be viewed on a mobile.
This means that it’s now crucial that you have a site with ‘responsive’ web design, which means that the content will shrink and respond to the size of the screen it’s being viewed on.
A responsive site is absolutely crucial to any website these days, so it’s important to make sure you invest in one and not just a ‘mobile-friendly’ site, which is different.
Bad Use of Content
You may have heard the buzzword phrase ‘content is king’ going around, and there’s a reason people are saying it because it’s largely true!
What’s important is that you use the right content. So, in the case of a holiday park, it’s important that you’re writing content which is aimed at the type of people who will actually be thinking about staying at your park (so probably families and couples).
This could come in the form of guides on things to do in the local area, or reasons why booking a stay at a holiday park could be a better option than going abroad for a holiday.
If your current posts aren’t getting enough clicks, shares or comments, you might want to review your content strategy.
If this is the case, really think about the kind of things that your guests want to know and the problems that they come to you with, to help come up with some great, helpful content ideas.
Even if you have a great design in place, there’s always more work that can be done to your website to help it perform to its best, so you should always be analysing it and looking to improve.
This is just a starting point, but hopefully, it’s given you some ideas on how you can improve upon your current holiday park website.